Skip to main content

Week 8 - MBA 6101 - CASA Marketing: The Changes from Year to Year Based on Top Skills

CASA is a marketing education platform that offers courses to help learners improve their skills in digital marketing. The courses are developed based on the top skills that get people hired, and the way that core skills relate. In this article, we look at the changes from year to year based on the content regarding CASA Marketing.

CASA's founder based the courses on this question: "What would be four courses that could have the most impact on helping learners find work or work better?" Digital marketing has been a top skill since 2013 and continues to be one of the top skills in demand. Every year, LinkedIn puts out a list of top skills in demand, and it is critical to consider the implications.




In 2021, LinkedIn's top skills in demand included digital marketing as a top-five "hard" skill. This makes sense in terms of where the pandemic has increased online business activity. Data, coding, and tech skills are also top skills. It is beneficial to have these skills even if you don't intend to become a data analyst or a software developer. LinkedIn also offers free courses.

Looking at past data, digital marketing has been a top skill that has gotten people hired since 2013. LinkedIn's data from 2014 confirms and broadens this approach. The top skills that got people hired in 2015, according to LinkedIn, centered around cloud and distributed computing, statistical analysis and data mining, and user interface design. In 2016, the top skills were cloud and distributed computing, statistical analysis and data mining, and web architecture and development frameworks. In 2017, the most promising jobs included marketing and sales roles, data and analytics roles, and software development and programming roles. In 2018, the most promising jobs and in-demand skills included cloud computing, artificial intelligence, and analytical reasoning. In 2019, the skills companies sought were creativity, persuasion, collaboration, adaptability, and emotional intelligence. In 2020, the most in-demand hard and soft skills included creativity, persuasion, and collaboration, as well as cloud computing and artificial intelligence.



Year to year, digital marketing continues to come out on top of all skills for getting people hired, even up against coding and software development. Based on industry analysis and experience, the suggested four course areas provided by CASA are social media marketing, search engine marketing, web analytics, and content.

Social media marketing is unquestionably a growth area, and the course teaches students how to create and monitor the performance of social media marketing campaigns. Search engine marketing is the area of online marketing that produces the most revenue, and the course introduces learners to search engine marketing and live campaigns. Web analytics is an increasingly significant area that businesses need to measure impact, and the course teaches students about Google Analytics and how to develop insights. Content has a significant impact on any ad campaign, including search marketing and Search Engine Optimization (SEO). The course instructs students on how to develop digital content and the fundamental concepts of SEO.



In conclusion, year to year, digital marketing continues to be a top skill in demand. Based on industry analysis and experience, social media marketing, search engine marketing, web analytics, and content are the four core areas that can have the most impact on helping learners find work or work better. As the job market continues to evolve, it is imperative to stay updated on the top skills in demand and to continue to learn relevant skills to remain competitive.

Comments

Post a Comment

Popular posts from this blog

Week 8 - MBA 6101 - Guerilla Marketing Techniques in the Pharmaceutical Industry

In chapter 8 of Guerilla Marketing , Jay Conrad Levinson discusses how to make your marketing efforts stand out and get noticed in a crowded marketplace. It's about thinking outside the box and being creative with your messaging, tactics, and strategies to grab the attention of your audience. When it comes to the pharmaceutical industry, there are many challenges to marketing drugs and medical devices. The industry is heavily regulated, and there are strict guidelines that must be followed when promoting pharmaceutical products. However, this doesn't mean that there isn't room for creative marketing tactics. In fact, in some cases, guerilla marketing techniques can be highly effective in the pharmaceutical industry. One way to use guerilla marketing in the pharmaceutical industry is by focusing on education and awareness. Instead of simply promoting a drug or medical device, you can create content that helps people understand the condition or disease that the product is i...
Post a Comment
Read more

Week 4 - MBA 6101 - A Marketing Plan: The Cornerstone of Your Success

According to Guerilla Marketing  by Jay Conrad Levinson, a good marketing plan can be the difference between success and failure for a business. He suggests that an entrepreneur put together their market plan before ever selling their first product or providing service for the first time. A marketing plan should be simple and straightforward, it will help define the identity of a business and how the company will interact with customers. The first step is to answer the below seven questions to develop a marketing plan to guide your business strategy. What is the purpose of marketing your product or service? Why should customers choose your product or services? Who is your target audience? What marketing tools will you use to meet your purpose? Where do you fit in within the market? How do you want customers to see or identify your company? How much are you willing to invest in your marketing plan? For instance, if you were looking to start consulting for a pharmaceutical...
Post a Comment
Read more

Week 2 - MBA 6101 - Artificial Intelligence and Machine Learning Application in Safety Oversight for Clinical Trials

Clinical trials are crucial for the development and approval of new medical treatments and drugs. However, ensuring the safety of the participants is of utmost importance. This is where the use of Artificial Intelligence (AI) and Machine Learning (ML) can play a significant role. These technologies can help streamline the safety oversight process and make it more effective, thereby improving the overall quality of clinical trials. Here are some of the key applications of AI and ML in safety oversight for clinical trials: 1.    Adverse Event Monitoring: AI algorithms can be trained to detect and identify adverse events that occur during a clinical trial. The algorithms can analyze large amounts of data quickly and accurately, which can help identify potential safety risks earlier and prevent adverse events from reoccurring. 2.   Predictive Modeling: AI algorithms can be used to develop predictive models that can help identify participants who are at higher risk of experien...
Post a Comment
Read more