Alaine Lecuyer's Branding and Marketing Management Blog

In chapter 8 of Guerilla Marketing , Jay Conrad Levinson discusses how to make your marketing efforts stand out and get noticed in a crowded marketplace. It's about thinking outside the box and being creative with your messaging, tactics, and strategies to grab the attention of your audience. When it comes to the pharmaceutical industry, there are many challenges to marketing drugs and medical devices. The industry is heavily regulated, and there are strict guidelines that must be followed when promoting pharmaceutical products. However, this doesn't mean that there isn't room for creative marketing tactics. In fact, in some cases, guerilla marketing techniques can be highly effective in the pharmaceutical industry. One way to use guerilla marketing in the pharmaceutical industry is by focusing on education and awareness. Instead of simply promoting a drug or medical device, you can create content that helps people understand the condition or disease that the product is i

CASA is a marketing education platform that offers courses to help learners improve their skills in digital marketing. The courses are developed based on the top skills that get people hired, and the way that core skills relate. In this article , we look at the changes from year to year based on the content regarding CASA Marketing. CASA's founder based the courses on this question: "What would be four courses that could have the most impact on helping learners find work or work better?" Digital marketing has been a top skill since 2013 and continues to be one of the top skills in demand. Every year, LinkedIn puts out a list of top skills in demand, and it is critical to consider the implications. In 2021, LinkedIn's top skills in demand included digital marketing as a top-five "hard" skill. This makes sense in terms of where the pandemic has increased online business activity. Data, coding, and tech skills are also top skills. It is beneficial to have the

Health IT Analytics posted the article  ChatGPT Passes US Medical Licensing Exam (USMLE) Without Clinician Input  in February of this year. With this news, questions arose in my mind about how Artificial Intelligence (AI) and Machine Learning (ML) may impact the job market of the pharmaceutical industry. While the artificial intelligence tool scored only 60% accuracy on the exam, it does beg the question will clinicians soon no longer be required for safety data review and analysis in clinical trials or pharmacovigilance? In my own experience, medical decisions surrounding pharmaceuticals requires the ability to critically think about the reported data and understand the medical impact that may be had. This can be made difficult by poor data entry by the primary investigator delivering medical care the the subjects on the clinical trial. It can also require extensive knowledge of the pharmacokinetics of the drug under study. For this reason, I do not think we all need to start looking

In this day and age, with the wide availability of marketing tools,   Guerilla Marketing  techniques can be used at any level of business, from the smallest business to largest firms. As shown previously on this blog, using tools such as Google Sites and Google Ads, even the most novice technology users can create their own marketing campaigns. So what are the strategic implications for these available tools in this modern age? First, technology enables any business owner or marketing manager to expand their word of mouth campaigns to millions. In the past, word of mouth was strictly done through in person contact between customers or even a customer phoning a friend to tout the quality of your products or services. However, now social media sites such as Facebook, Instagram, TikTok, or LinkedIn can engage millions of potential customers with a single post. Secondly, with search engines such as Google, any potential customer can search for the specific products and or services that the