Week 1 - MBA 6101 - How Does Guerilla Marketing Differ From Traditional Marketing?

To understand the difference between traditional and guerilla marketing strategies we must first understand what guerilla marketing is. Jay Conrad Levinson provides a comprehensive overview of the concept in his book of the same title, Guerilla Marketing. The idea is simple, any marketing strategy that can be put in place by any individual or small business would qualify as a guerilla marketing technique. These can include business cards, social media sites, company websites, fliers on bulletin boards, mailers, brochures, and many more options.

While certain strategies used by the "guerilla" can also be leveraged by larger companies, for the most part these strategies will be used by smaller companies due to the nature of their needs. With limited funding, traditional strategies may not be successful if implemented by the small business or individual. This is because traditional methods rely on a large budget to create television advertisements, billboards, magazine advertisements, and even sponsoring events that may all appeal to the customer base. In fact, many traditional marketing strategies may not be fully understood by an individual or small business because they have been shrouded in mystery as the well kept secret of marketing managers who require extensive training and fancy degrees.

By contrast, guerilla marketing techniques can be effectively implemented by anyone seeking to gain customers. Most often the place to start is through word of mouth. Of course, word of mouth can either increase your bottom line or shut your company down before it has even gotten off the ground. For this reason it is imperative that you ensure your products or services are of a high quality. The last thing you want is to have word of mouth circulating that your products or services are shoddy or that you are not providing adequate support to your customers.

The primary reason that large corporations are unable to leverage the majority of the guerilla techniques is they are too big to have their feet on the ground to see the real time impact of their marketing strategy. Small businesses or individuals, on the other hand, typically know the specific details impacting their bottom line at any given minute. They are able to shift quickly if they see that a certain aspect of their strategy are not hitting the mark, or worse still, impacting their customer relations. These techniques can be just as effective as traditional techniques, as long as they are managed accordingly.

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Week 2 - MBA 6101 - Creating a Website and Domain with Google Sites: As Easy as 123

As a beginner in website design, I would have thought it necessary to have some coding or design background to create my own website. Of course, I remember the days of Myspace where we all had our own "websites," using the most basic of HTLM codes to customize wallpaper or music. But Google Sites makes it even easier than those days of the past, with templates, simple blocking, options to upload images directly using a Google Image search, and even embedding links, all with a simple click of a button or two. You should know, a Google account is required to create a site using Google Sites. If you need assistance with setting up a Google account you can find information on that here . Once you have an account set up you will need to access your Google Drive . From here, you can create a multitude of documents, forms, or even a site. To create a website, simply click the "New" button, hover over "More," and click on "Google Sites." From her

Week 4 - MBA 6101 - A Marketing Plan: The Cornerstone of Your Success

According to Guerilla Marketing by Jay Conrad Levinson, a good marketing plan can be the difference between success and failure for a business. He suggests that an entrepreneur put together their market plan before ever selling their first product or providing service for the first time. A marketing plan should be simple and straightforward, it will help define the identity of a business and how the company will interact with customers. The first step is to answer the below seven questions to develop a marketing plan to guide your business strategy. What is the purpose of marketing your product or service? Why should customers choose your product or services? Who is your target audience? What marketing tools will you use to meet your purpose? Where do you fit in within the market? How do you want customers to see or identify your company? How much are you willing to invest in your marketing plan? For instance, if you were looking to start consulting for a pharmaceutical company the be

Week 2 - MBA 6101 - Artificial Intelligence and Machine Learning Application in Safety Oversight for Clinical Trials

Clinical trials are crucial for the development and approval of new medical treatments and drugs. However, ensuring the safety of the participants is of utmost importance. This is where the use of Artificial Intelligence (AI) and Machine Learning (ML) can play a significant role. These technologies can help streamline the safety oversight process and make it more effective, thereby improving the overall quality of clinical trials. Here are some of the key applications of AI and ML in safety oversight for clinical trials: 1. Adverse Event Monitoring: AI algorithms can be trained to detect and identify adverse events that occur during a clinical trial. The algorithms can analyze large amounts of data quickly and accurately, which can help identify potential safety risks earlier and prevent adverse events from reoccurring. 2. Predictive Modeling: AI algorithms can be used to develop predictive models that can help identify participants who are at higher risk of experiencing adverse e

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